Growth Metrics & Financial Projections
PAIRTY's business model is designed to capture value at every layer of the "Active Social Capital" stack. The platform generates cash flow through direct economic activity: trading, subscription, and successful pairings.
Unit Economics
PAIRTY's financial health is driven by high-value interactions rather than mass-market volume:
Member Recurring Revenue (MRR): Each Member generates monthly subscription fees, creating stable baseline revenue.
Trading Velocity: Every personal token trade incurs a 5% fee (3% Platform / 2% Member). As Members grow in reputation, trading velocity increases, driving non-linear revenue growth.
Pairing Activity: Successful pairings lock up personal token supply and generate PRTY utility.
Key Performance Indicators
To track the health of the network, PAIRTY focuses on metrics that signal liquidity and alignment rather than vanity user counts:
| KPI | Description |
|---|---|
| Total Value Locked (TVL) | Aggregate USD value held in Personal Token bonding curves—the total "belief capital" committed to the network |
| Member Retention Rate | Percentage of Members remaining active month-over-month; high retention validates the "Liquid Reputation" model |
| Pairing Success Rate | Percentage of pairings resulting in verified, positive interactions—the primary quality metric |
| Token Velocity | Frequency of personal token trades, driving fee generation |
| User-to-Member Ratio | Target: 50:1 for deep liquidity and robust demand |
Financial Trajectory
| Metric | Year 1 (Genesis) | Year 2 (Growth) | Year 3 (Scale) | Year 4 (Maturity) |
|---|---|---|---|---|
| Active Members | TBD | TBD | TBD | TBD |
| Active Users | TBD | TBD | TBD | TBD |
| Annual Personal Token Trading Volume | ~$12M | ~$43M | ~$149M | TBD |
| Platform Revenue | TBD | TBD | TBD | TBD |
Projections based on current modeling assumptions regarding adoption rates, retention, and market conditions. Detailed figures available in the PAIRTY Financial Model.
Treasury Strategy
Platform revenue is directed to the PAIRTY Treasury to fuel the ecosystem flywheel:
- Ecosystem Growth: Funding invitations, onboarding grants, pairing incentives
- Operational Runway: Development, legal, team expansion
- Stability Operations: Systematic PRTY buy-backs aligning token value with revenue