Adoption Model
PAIRTY grows through a curated approach that prioritizes signal quality and long-term engagement over raw scale.
Dual-Engine Adoption
The network follows a dual-engine adoption model:
Reputation-Based Expansion: How influence and visibility grow inside the network through quality engagement, successful pairings, and consistent contribution.
Capital-Based Entry: An alternative path for high-conviction participants who demonstrate commitment through economic stake rather than social proof.
Growth Phases
Phase 1: Genesis Cohorts
The early network is shaped by Genesis Cohorts—individuals whose backgrounds, achievements, and perspectives give the platform a strong foundation. These cohorts introduce the first set of personal tokens and set the standards for engagement.
The first Members are hand-selected based on clear criteria:
- Demonstrated achievement or high emerging potential
- Existing audience, network, or influence
- Ability to benefit from and contribute to high-signal networking
Genesis cohorts are curated across five strategic verticals:
| Vertical | Focus Areas |
|---|---|
| Capital (The Allocators) | Venture Capital, Private Equity, Family Offices, Real Estate |
| Business (The Builders) | Energy & Resources, Manufacturing & Logistics, Consumer & Hospitality, Professional Services |
| Frontier (The Innovators) | AI & Deep Tech, Enterprise Software, BioTech & Health, Crypto & Web3 |
| Culture (The Shapers) | Art & Luxury, Media & Entertainment, Sports, Music & Gaming |
| Power (The Gatekeepers) | Politics & Policy, Law & Judiciary, Journalism, Defense & GovTech |
Genesis Members receive enhanced benefits (founder recognition, governance weight, fee advantages) that cannot be replicated later.
Phase 2: Reputation-Driven Growth
Members can invite others through controlled mechanisms designed to preserve network quality:
- One Invite Rule: Each Member receives exactly one invite upon joining. Inviters receive 10% of the invitee's personal tokens—a permanent stake in their success.
- Use-It-or-Lose-It: Invites carry an expiry window, preventing stagnation and reinforcing active participation.
- Earned Invites: Additional invites are earned through sustained engagement—stable token dynamics, successful pairings, and ongoing contribution. This merit-based approach ensures growth is driven by Members who consistently add value.
- Reputation Pledge: Community members stake their reputation to vouch for candidates, earning token airdrops if successful.
The "Velvet Rope" Buy-In
For high-conviction individuals who lack a direct invite, PAIRTY offers purchased access. Entry prices increase programmatically with each purchase, filtering for serious participants while generating platform revenue.
User Adoption
Users can join the platform freely to discover and support Members. This open User layer enables broader participation without compromising signal quality at the network's core.
As Members build visible track records through completed pairings and personal token demand, Users gain clearer signals about whom to support. This two-sided structure allows PAIRTY to scale attention and participation organically while keeping incentives aligned across both groups.
Phase 3: Decentralization & Scale
- Transition of treasury control to the DAO
- Extension of Pairing engine capabilities
- Broader governance participation